The demand for sales force automation has been rising over the past years, specifically in the FMCG sector, to automate complex and tiresome service processes. Additionally, with the growth in the organization and the introduction of multiple offers, particular to the distributors and retailers, it has become a requirement to track the orders, plans, supply, and review sales force performance to improve the critical area. With the demand for sales force automation (SFA) or distributor management software out there, the supply for the very same has also been just as emerging as well as now once more, the sales executives are compelled to make the best decision on selecting the ideal SFA. Although there are many difficulties in applying SFA, you need to recognize that each product has a unique element to offer. Therefore, few features cannot merely disregard. Upselling and Cross-Selling Sales Force Automation stores former customer or client orders that can efficiently ex